Rules and best practices for creating WhatsApp template messages
Rules and best practices for creating WhatsApp template messages
WhatsApp focuses on customer experience hence there are several rules and best practices to ensure that your template message is approved.
You can create and submit message templates directly to WhatsApp from the Campaign Manager inside Digital Connect.
- Businesses should choose an existing template category during submission
- Template review will check for Commerce or Business Policy violations and correct formatting
- Templates must be formatted correctly. See here for formatting guidelines
- Plan in advance to account for review times
Note: You must obtain opt-in from customers in advance of sending any template (business-initiated ) message.
WhatsApp templates fall into many categories. To get a promotional template approved, select Marketing as the template category.
WhatsApp supports up to 250 templates per account by default. We recommend starting with a handful to get started faster. If you need more than 250 templates, please open a support ticket stating your reason. WhatsApp reviews requests for higher template limits within 2-4 weeks and may approve a higher limit of 1500 templates at their discretion.
Limitations
- The message template name field is limited to 512 characters.
- The message template content field is limited to 1024 characters.
- A template can only be edited when it is in a state of Approved, Rejected, or Paused. A template can be edited once per day, up to 10 times per month.
- WhatsApp Business Accounts can only create 100 message templates per hour.
- WhatsApp Business Accounts can have up to 250 message templates. That means 250 message template names, each of them can have multiple language translations. For example, a message template called hello_world translated into two languages counts as a single message template in regards to this limit.
Want to learn more about WhatsApp templates, opt-ins, quality ratings and take full advantage of using WhatsApp Business Platform for sending promotional messages, read our blog post to build a better understanding.
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